A blank canvas can be intimidating. Starting a new venture -- a new blog -- a new tradeshow booth or event -- or working with a new vendor -- can all be just as intimidating.
That's what this blog will be about: addressing the ways to handle new ventures in event management, or handling the many details along the way. Perhaps we'll come up with ways to overcome the intimidation factor.
Bob the Planner is a way for me to convey to those stakeholders who wonder, "how should I handle this situation?", or "why are we doing it this way?" when it comes to handling tradeshows and events. Along the way I hope to share tips I've come across, lessons I've learned, resources you may want to consider, and even some philosophy from time to time.
So get your TO DO lists out, mention this site to others, and feel free to visit frequently as I get this site up and running.
About Me
- Bob McGrath
- My 20+ years of experience includes stints as a Channel Marketing Manager -- meaning I know how to promote products through various channels of distribution, and as a Trade Show Manager at an optics manufacturer, at an aerospace company, and in meeting planning for continuing medical meetings. I've worn the association meeting planning hat for numerous professional and trade associations and have sold exhibit booth space as well. I have managed over 60 shows a year as a corporate exhibitor, and have handled special events and meeting planning as well. I'm a Certified Meeting Planner, meaning I know how to handle all kinds of events besides trade shows. If you were to ask my vendors what they like about working with me, they'd say I treat them like human beings. I believe that both of us win when we can understand each other's position and move forward together. I like to write and take photos, and hope to share those passions on this blog. And yes, I like TO DO lists. Lately I've been focusing upon campaign management and I Love It!