Sunday, January 17, 2010

Happy New Year

2009 was a year of transition, for me and for this economy.

I've been grateful for working at EchoStar, where I've transitioned from event management to more of a comprehensive marketing role in defining campaigns (the company has never had to do any before), creating campaigns and executing campaigns.

I have stretched myself in developing new social media, web and email campaigns to help in branding EchoStar as newly relevant in the rush towards "TV Everywhere."

I've positioned myself to help others consider new roles, out of their comfort zones, in teaming with folks from other departments to develop a better go-to-market strategy as we reinvent the company.

And all along, I've enjoyed the respect I've been shown in considering new creative ideas and new ways of better supporting each other in a team that I have proposed.

It's been a challenge to keep at this blog when I've had to focus upon work and my family. When I started this blog I was in transition from my last position and wasn't sure where I might land. Since then, my last company, Pentax, has struggled to stay afloat and many of my past co-workers have found themselves looking for work.

I was at CES (the Consumer Electronics Show) last week and while I ran into many of the folks I used to work with on the show floor, I discovered many familiar faces missing from action. This economy is not easily forgiving.

I hope I can maintain my livelihood and grow in new directions in this New Year!