I was interviewed by Tech-EM (Event Marketer) and the interview appears here:
http://red7media1.bm23.com/public/?q=preview_message&fn=Link&t=1&ssid=148&id=00lu8nt3cv8a232d2jwkunbrqqper&id2=1wj25e0t05tpkd3z7tpeimn5mlb4k
Friday, June 27, 2008
Wednesday, June 4, 2008
Actions Speak Louder than Words
I've had an epiphany of sorts. In the past, as I've considered new vendor partners, I've relied upon their presentations and their personalities to determine whether I wanted to invest in a working relationship with them.
Now I've tried "pilot projects" in an attempt to draw out a better idea of how they will perform.
What a difference! I can honestly say it helped better define the level of service I could expect with the competing companies, and has probably saved me and our company future heartache by knowing who was the better performing company!
I will share more about this experience in future postings and future articles, but I highly recommend you consider designing "real world testing" into your searches for vendor partners.
Now I've tried "pilot projects" in an attempt to draw out a better idea of how they will perform.
What a difference! I can honestly say it helped better define the level of service I could expect with the competing companies, and has probably saved me and our company future heartache by knowing who was the better performing company!
I will share more about this experience in future postings and future articles, but I highly recommend you consider designing "real world testing" into your searches for vendor partners.
Subscribe to:
Posts (Atom)
